Latest News

We ran a perfume competition to find the best 'nose' at London Fashion Week. One could choose 3 from 85 different organic essential oils to make their unique perfume.

Lisa Armstrong Fashion Editor of The Times, Katie Bain Show Manager of LFW and Bev Malik Freelance Buyer & Fashion Director consisted of our panel of judges.

The decison was made more difficult as we had so many entries, our judges commented that "many of the blends were already better than most big names selling over the counter"!

After much deliberating they came up with a winner, Jude Jagger.

His perfume is a heady blend of Frangipani with a deep root of Vetiver and a crisp top note of Bergamot. We were all surprised that an inexperienced ‘nose’ had the ability to create such a perfect scent combination.

Jude and I are now working on his winning formula and turning it into a perfume to be launched very soon for his company Geicher Collections.

We would like to thank everyone who entered our competition, Alexandra is in the process of analyzing each and every one of the entries and letting each one know her own personal comments on it.

Click here to return to the NEWS page